While working for Allen Digital - one of India's top tutoring institutes for competitve exams like JEE and NEET as an intern, I made visuals for a few features of the app and provided amusive and witty additions.
Context: At gulf, they are able to earn more money which allows them to save enough even after spending it on daily needs. They aren't cutting any corners while living today.
01
Scorebooster
Creating Quirky and Creative Digital Banners for Marketing on the firstcry.com website. These would keep rotating or change according to offers available on the website.
Insight: Homemakers hiding small amounts as a way to collect contingency fund (buffer) for times of need
While designing characters for this set, I considered the day-to-day of the users. The local context played an important role that I would have to revisit consistently. The goal was to help the bank grasp the habits, goals and thinking of the people of Bihar and Kerala using simple, easy-to-understand visuals.
Divided into two, this set had an analogous color scheme matching the brand's associated color of sunny yellow with red-orange for the Bihar insights and green for Kerala insights.
With various schemes like Jeevika and Kudumbashree in place, I was introduced to the saving strategies of home-makers. Themes like saving for children's education, marriages or emergency funds came into play. Another theme that came forward was saving for future while sacrificing today's expenses.
Bangalore
Figma
2024
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