Allen Digital

Product Illustration for UI
Project Overview
While working for Allen Digital - one of India's top tutoring institutes for competitve exams like JEE and NEET as an intern, I made visuals for a few features of the app and provided amusive and witty additions.

01

Scorebooster

This feature on the Allen App is to boost the average test scores of Indian competitive aspirants enrolled in the Allen Institute.
With the team lead by Neelam Gulrajani - Sukriti Dhariwal and myself brainstormed ideas pushing different directions and tackling different points of action like buttons and challenges for the students to represent them visually.

With the team, Sukriti Dhariwal, Divya and myself brainstormed ideas pushing different
The visual designer, Ankit Sharma splendidly refined the illustrations further and Pankaj Verma brought the frames to life with motion, with great zest. On a personal note, I had a lot to learn from them in terms of work ethic and work flow. They were a great help.
Context: At gulf, they are able to earn more money which allows them to save enough even after spending it on daily needs. They aren't cutting any corners while living today.

03

Additional Illustrations

Using the visual library, I compositioned and put forth illustrations for the website. These would appear in the promotional section of the website or flashcard section. Although some of them are inactive, my favorite part is always brainstorming new ideas like below.

An unmotivated mind can be met with a great story to push it forward towards its goal.
Divided into two, this set had an analogous color scheme matching the brand's associated color of sunny yellow with red-orange for the Bihar insights and green for Kerala insights.
TDLR:
Bangalore
Figma + Illustrator
2024
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