Context: At gulf, they are able to earn more money which allows them to save enough even after spending it on daily needs. They aren't cutting any corners while living today.
While designing characters for this set, I considered the day-to-day of the users. The local context played an important role that I would have to revisit consistently. The goal was to help the bank grasp the habits, goals and thinking of the people of Bihar and Kerala using simple, easy-to-understand visuals.
Insight: Homemakers hiding small amounts as a way to collect contingency fund (buffer) for times of need
